Writer who produces innovative, persuasive copy that exceeds clients’ expectations. Can write in a variety of styles, gearing copy to engage specific audiences. Develops creative content that effectively presents information and is aligned across projects.
STRENGTHS: Copy Writing, Creative Writing, Flexibility, Collaboration
Crafted copy for both patient and HCP audiences on multiple brand teams. Pioneered several projects, including brochures, emails, and website updates, through a pharmaceutical launch. Collaborated with art, account, strategy, science, and editorial teams to deliver work that was research-based and friendly to a wide audience.
Mentored other writers on patient story standards, including legal/regulatory guidance and FDA compliance, and advised on connecting with patients and finding the heart in speeches. Lead projects and collaborated with account teams and project managers to ensure pieces were delivered on time to client satisfaction.
Interviewed “patient ambassadors” who live with chronic or rare diseases on their disease journeys. Drew forth their major emotional moments to craft speeches connecting with different audiences—others living with the same condition, pharmaceutical representatives, Snow employees, etc.—and tell stories of diagnosis and finding treatment. Used these speeches to promote disease awareness and highlight pharmaceutical clients’ goals.
Wrote five 500-word lifestyle articles a month, highlighting neighborhood community and outreach efforts. Interviewed a wide range of local figures with diverse backgrounds. Edited articles from other writers for clarity and style to produce a polished monthly magazine.
Responded to online reviews in clients’ voices, encouraging personal care and commitment. Enhanced social media presence and crafted specific verbiage for specific brands. Trained other staff on targeting responses to customers’ needs and following clients’ unique styles.
Taught an afterschool comic book writing class to third and fourth graders to emphasize independent work and creative writing skills. Crafted internal communications to expand the reach of MEEP and delivered book-long project for program head.